Semrush ‘s explanation of the similar-sounding Authority Score sounds even more comprehensive and useful: For example, Moz writes :ĭomain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages. If you look at the public help pages from the providers, the explanation of the metrics reads, at first glance, as exactly what you are looking for.

Drucker once said: “If you can’t measure it, you can’t manage it ”. Since Google itself does not produce any performance indicators, it is obvious that software providers try to fill this vacuum with their own products.Įven though such metrics always end up producing a value, the calculation methods and, importantly, the underlying databases differ significantly. Let’s jump right in: What are Domain Authority, Authority Score and Domain Rating? The desire for performance metrics, measurability, is as old as it is helpful. The economist Peter F. How do Domain Authority, Authority Score and Domain Rating fit into this?.What are Domain Authority, Authority Score and Domain Rating?.

Domain authority